Bay Logistics Opens Distribution Center in Fort Custer

Supply chain management firm Bay Logistics has established a new distribution center in Battle Creek. The company, which provides warehousing and 3rd-party logistics services, recently acquired the property at 300 Fritz Keiper Blvd. in the Fort Custer Industrial Park. The 107,560-square foot property sits on 13.8 acres. It was originally occupied by Koyo Corporation of Japan, which began operations in 1989. Most recently, the facility housed DENSO Air Systems.

The facility has state-of-the-art technology and has ample storage space, allowing for the efficient handling of a diverse range of products. The facility is climate controlled, has multiple exterior and interior docks, multiple ceiling cranes and 24’ ceilings.

With this expansion, Bay Logistics aims to strengthen its market presence in the Midwest, tapping into the area’s growing demand for logistics and distribution services. The move not only reflects Bay Logistics’ commitment to growth and innovation but also positions it to meet the evolving needs of its customers in an increasingly competitive landscape.

With quick access to major highways and rail networks, the Battle Creek location offers access to making it an ideal hub for both inbound and outbound logistics operations. This strategic advantage will allow Bay Logistics to optimize its transportation routes, reduce shipping costs, and enhance overall service delivery.

As the company continues to expand its footprint, the Battle Creek distribution center will play a crucial role in supporting its long-term growth objectives and reinforcing its reputation as a leader in the logistics industry.

For more information about Bay Logistics, visit baylogistics.com.

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ABOUT BATTLE CREEK UNLIMITED
Established in 1972, Battle Creek Unlimited (BCU) is a private, non-profit corporation which serves as the economic development arm for the City of Battle Creek. BCU manages the Fort Custer Industrial Park, which is home to nearly 90 businesses, including more than two dozen international companies, and employs over 13,000 people. BCU’s mission is to build a strong community by driving strategic investment and job creation in Battle Creek. For more information, visit www.bcunlimited.org

 MEDIA CONTACT

Robert Corder

Vice President, Attraction

Battle Creek Unlimited

TEL 269-962-752

corder@bcunlimited.org

Clark Logic Acquires Fort Custer Warehouse Property

Congratulations to Clark Logic, which recently acquired the building at the corner of Fritz Keiper Blvd and Denso Road in the Fort Custer Industrial Park. Built in 1998, the 96,000-square foot industrial property is situated on 5 acres. The building was previously occupied by Toyota Tsusho.

Clark Logic, based in Portage, Michigan, provides warehousing, distribution, and fulfillment services to a wide variety of regional clients. This is the company’s second property in the Fort Custer Industrial Park. Clark Logic acquired the 90,000-square foot facility at 5251 Wayne Road in late 2023. The new building gives them expanded capacity to meet the growing demand for warehouse space.

Battle Creek’s Fort Custer Industrial Park is the largest facility of its kind in Michigan. Comprised of 3,000 acres, it is home to nearly 90 businesses, including more than two dozen international companies, representing Austria, Canada, China, Denmark, German, and Japan. These companies collectively employ approximately 13,000 people. The park is managed by Battle Creek Unlimited, the City of Battle Creek’s economic development partner.

To learn more about Clark Logic and their services, visit clarklogic.com.

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ABOUT BATTLE CREEK UNLIMITED
Established in 1972, Battle Creek Unlimited (BCU) is a private, non-profit corporation which serves as the economic development arm for the City of Battle Creek. BCU manages the Fort Custer Industrial Park, which is home to nearly 90 businesses, including more than two dozen international companies, and employs over 13,000 people. BCU’s mission is to build a strong community by driving strategic investment and job creation in Battle Creek. For more information, visit www.bcunlimited.org

 MEDIA CONTACT

Robert Corder

Vice President, Attraction

Battle Creek Unlimited

TEL 269-962-752

corder@bcunlimited.org

BCU President & CEO Named One of 2024 Newsmakers of the Year by Crain’s Grand Rapids Business

FOR IMMEDIATE RELEASE

Joe Sobieralski, President & CEO of Battle Creek Unlimited (BCU), was recently recognized by Crain’s Grand Rapids Business as the top Newsmakers of the Year in the Hospitality category. Mr. Sobieralski was singled out for his leadership on the redevelopment of the DoubleTree by Hilton Battle Creek.

Mr. Sobieralski joined newsmaker award recipients across sixteen categories, each with three finalists. More than 350 business leaders gathered at Amway Grand Plaza hotel on Thursday, March 6 for the awards ceremony which recognized West Michigan executives behind the biggest headlines in 2024 as chosen by the Crain’s editorial staff.

The DoubleTree project began in November 2020 when BCU assumed ownership of the property through 50 Capital Ave Development Corp. The facility, then known as the McCamly Plaza Hotel, is located in the heart of downtown Battle Creek. It originally opened in 1981 as the Stouffer Hotel and is adjacent to the Kellogg Arena, a 6,000-seat multiuse facility. Financing for the $75 million project was made possible via senior and junior debt, layered with generous state, local and philanthropic contributions. 6PM Hospitality of Zeeland, Michigan manages the day-to-day operations of the facility.

The project included the demolition of the adjoining 2-story commercial/retail space. The 16-story building now features:
•  247 upgraded hotel rooms with city views
•  An indoor pool, hot tub, and fitness center
•  Remodeled ballroom
•  Meeting and conference rooms
•  “The Alloy,” a casual restaurant known for hearty meals and welcoming atmosphere
•  “50 Beacon,” cocktail lounge on the 16th floor with an artisanal small plate menu
•  “ReVus,” the hotel’s first floor cocktail bar
•  A new atrium and outdoor green space

The DoubleTree by Hilton Battle Creek is expected to be a catalyst for future growth and development. The facility will serve as a destination, attracting visitors to places downtown like Kellogg Arena, Kellogg Auditorium, and the Rink, while supporting local businesses across Battle Creek.

As part of the project, BCU created The Suite Collaborative, a program focused on developing careers in hospitality and culinary arts. This initiative combines classroom learning with on-the-job training and is being developed in partnership with the Michigan Restaurant and Lodging Association, Kellogg Community College, Grand Valley State University, the Calhoun Area Career Center, and Battle Creek Public Schools. The facility’s classroom will also provide English as a second language courses.

Erick Stewart, Chair of the BCU Board of Directors said, “Congratulations to Joe and his team at BCU for all their efforts to bring the project to fruition and returning this property to its former glory. The DoubleTree by Hilton is a wonderful addition to Battle Creek. It is exciting to see so many people visiting downtown and experiencing the facility. I am eagerly looking forward to the warm weather when we can enjoy the outdoor patio space. We are grateful to Crain’s Grand Rapids Business for including Joe on their annual list of newsmakers.”

“It is truly an honor to be recognized but this recognition extends well beyond myself or BCU. This was a huge community lift with many organizations and respective staff stepping up to make a vision a reality,” said Sobieralski. “I want to thank the many Board Members, staff members, and generous financial contributors for making this project a headliner for the Battle Creek community.”

Crain’s Grand Rapids Business is a weekly periodical which covers Southwest Michigan’s business community. The 2024 Newsmakers of the Year recognized more than fifty individuals in sixteen categories, including Economic Development, Finance, Health Care, Manufacturing, and Real Estate & Construction.

The full list of the Crain’s Grand Rapids Business 2024 Newsmakers is available here: https://www.crainsgrandrapids.com/news/meet-crains-newsmakers-for-2024/

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ABOUT BATTLE CREEK UNLIMITED
Established in 1972, Battle Creek Unlimited (BCU) is a private, non-profit corporation which serves as the economic development arm for the City of Battle Creek. BCU manages the Fort Custer Industrial Park, which is home to nearly 90 businesses, including more than two dozen international companies, and employs over 13,000 people. BCU’s mission is to build a strong community by driving strategic investment and job creation in Battle Creek. For more information, visit www.bcunlimited.org

 MEDIA CONTACT

Joe Sobieralski

President & CEO

Battle Creek Unlimited

TEL 269-962-752

sobieralski@bcunlimited.org

BCU’s Newsletter Winter 2025

BCU is pleased to share its Winter 2025 Quarterly Newsletter 

This edition includes:

  • From the President’s Desk;
  • New Junkers Aircraft Factory Announced for Battle Creek;
  • BCU President & CEO Joe Sobieralski Named 2024 Newsmaker;
  • KCC, WMU Receive $4.7 Million for EV Training Initiative;
  • Battle Creek Named 2024 eCities Honored Community;

….plus other news and information. The newsletter is available to view as a PDF 

Our goal is to provide useful information to people who live and/or work in Battle Creek. We welcome your feedback and story ideas. Email your comments to BCUNewsletter@bcunlimited.org. You can also follow BCU on Twitter, Facebook, and LinkedIn. 

DIMOR Group Plans New JUNKERS Factory in Battle Creek, Michigan

FOR IMMEDIATE RELEASE – February 20, 2025

BATTLE CREEK, Mich. – Led by passionate aviator and chairman Dieter Morszeck, DIMOR Group will invest an additional $12M into the WACO Aircraft Corporation’s campus to build a brand-new JUNKERS Aircraft factory in Battle Creek, Michigan. This investment reinforces the DIMOR Group’s commitment to the region’s economic development and the U.S. production of its handcrafted, open-cockpit airplanes and the nearly $30M DIMOR Group previously invested in the campus to date.

Preparatory work at the Battle Creek Executive Airport site is underway with the 45,000 square-foot addition expected to be completed this August. The factory plans include state-of-the-art machinery, assembly fixtures, and all-new tooling to allow for increased metal forming and machining capabilities needed to support aircraft production. The site is already home to WACO Aircraft Corporation, builder of bespoke, open-cockpit biplanes, and CENTENNIAL Aircraft Services, a full-service fixed base operator offering fuel sales, pilot amenities, and general aircraft services.

Merging historical aviation designs with modern luxurious touches, JUNKERS Aircraft models are assembled entirely by hand using parts and assemblies currently manufactured by the company’s sister facility in Oberndorf, Germany. The new Battle Creek facility will allow JUNKERS Aircraft to manufacture its own parts and sub-assemblies, further integrating the production processes and supporting the local economy with the creation of approximately 40 production and assembly jobs over the next five years.

“With this substantial investment from our founder Dieter Morszeck, JUNKERS Aircraft in the United States is extremely excited to expand our footprint in Southwest Michigan. We’re in the business of building and selling aircraft, but at our core, the mission really is to spread the passion for aviating in its purest form,” said Sergio Barreto, CEO of DIMOR Group.
“The vintage aesthetic of the JUNKERS A50 Junior and other models combines modern, luxurious features with stunning, classic designs. By investing in the latest technology and tooling at our soon-to-be 150,000 square-foot facility, we’ll continue to combine innovation with the handcrafted workmanship WACO Aircraft is already known for worldwide.”

Battle Creek Unlimited supported JUNKERS Aircraft in identifying Owen-Ames-Kimball Co. as its construction partner and navigating municipal project approvals. To meet the labor demand, DIMOR Group plans to work with the Regional Manufacturing Technology Center at Kellogg Community College, allowing JUNKERS Aircraft to reinvest in its current workforce with additional skills training and ongoing hiring initiatives.

Concurrent with the acquisition of WACO Aircraft Corporation in 2018, DIMOR Group was formed as a strategic holding company to enable both WACO & JUNKERS Aircraft to preserve and promote historically significant aircraft brands from the golden age of aviation, offering discerning aviators the opportunity to pilot reimagined classics built to the latest engineering and safety standards.

For more information about JUNKERS Aircraft and its Battle Creek expansion, visit http://www.wacoaircraft.com/news.

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Media Contacts:
Wanda Myrick
DIMOR Group
wmyrick@dimorgroup.com
269.565.1000

Heather Isch
LKF Marketing
mediareleases@lkfmarketing.com
269.349.4440

About JUNKERS Aircraft
JUNKERS Aircraft is dedicated to reviving the legacy of aviation pioneer Hugo Junkers by producing historically inspired aircraft that combine classic design with modern technology. With facilities in both Germany and the United States, the company is committed to delivering exceptional flying experiences to aviation enthusiasts worldwide.

 

About The DIMOR Group

The DIMOR Group is the leader in building unique handcrafted airplanes, offering numerous WACO and JUNKERS models. Our planes blend classic design and aesthetics with contemporary functionality and modern performance to provide the ultimate sense of adventure and freedom to aviation enthusiasts around the world.

 

BCU’s Newsletter Fall 2024

BCU is pleased to share its Fall 2024 Quarterly Newsletter 

This edition includes:

  • From the President’s Desk;
  • DoubleTree by Hilton Battle Creek Opens to Great Fanfare;
  • Musashi Energy Solutions Expands Footprint in Battle Creek;
  • Battle Creek Hosts Michigan Women’s Commission;
  • Battle Creek Picked for Community Development Fellowship;

….plus other news and information. The newsletter is available to view as a PDF 

Our goal is to provide useful information to people who live and/or work in Battle Creek. We welcome your feedback and story ideas. Email your comments to BCUNewsletter@bcunlimited.org. You can also follow BCU on Twitter, Facebook, and LinkedIn. 

Musashi Energy Solutions Expands Footprint in Battle Creek with Ribbon-Cutting to Showcase Major Facility Upgrades

FOR IMMEDIATE RELEASE

BATTLE CREEK, Mich., –– Musashi Energy Solutions (MES), a leading innovator in energy storage technologies, celebrated the grand opening of its expanded Battle Creek facility with a ribbon-cutting ceremony on November 8, 2024. Held at the company’s Brydges Drive location, the event marks the completion of a significant renovation to accommodate new capabilities in the design, testing, and manufacturing of Hybrid SuperCapacitors (HSCs), a critical component in the company’s cutting-edge energy storage solutions.

The event brought together several distinguished guests, including Yusuke Shindo, Consul General of Japan in Detroit; Joe Sobieralski, President and CEO of Battle Creek Unlimited; and Mark Behnke, Mayor of Battle Creek. Offering welcoming remarks were Haru Otsuka, Senior Managing Executive Officer for Musashi Seimitsu Industry Co., Ltd., and CEO of the Americas, and Frank DeLattre, President of Musashi Energy Solutions – Americas.

During the ribbon-cutting ceremony, Consul General Shindo expressed heartfelt congratulations to Musashi Energy Solutions on the expansion and its significance in the enduring partnership between Michigan and Musashi, a company renowned for its innovation and commitment to excellence. With over 40 years of contributions to Michigan’s economy supporting more than 4,700 jobs in Battle Creek alone, Musashi stands as a key player in the automotive, mobility, and energy sectors.

Battle Creek Unlimited’s Sobieralski noted, “This is an exciting addition to Battle Creek and the Fort Custer Industrial Park. I want to thank Musashi for its continued investment in our community. We appreciate your commitment to Battle Creek and wish you many years of prosperity. Know that as this business grows and you outgrow this facility, as I am certain you will, we have space ready for you here in the Fort Custer Industrial Park for the next big dream.”

Musashi Energy Solutions – Americas President Frank DeLattre added, “As one of Battle Creek’s long-standing employers, we are thrilled to unveil this next chapter in Musashi’s commitment to both innovation and community growth. This expansion allows us to continue delivering groundbreaking energy storage technologies that will play a crucial role in powering data centers, critical infrastructure, and sustainable energy projects across North America. We’re excited to share this milestone with the local community and look forward to the opportunities ahead.”

The expanded facility features state-of-the-art equipment for testing and assembly of HSC cells, a demonstration center for the firm’s new ESS400 Energy Storage Systems, and a dedicated space for ongoing research and development. These advancements will support the growing demand for reliable energy storage in mission-critical applications, including AI-driven data centers, hospitals, and renewable energy systems.

As the demand for energy storage solutions grows, Musashi is poised to play a critical role in meeting that need. According to Markets and Markets research, the global energy storage systems (ESS) market is expected to reach $26 billion by 2029, driven by advancements in technology and the increasing reliance on renewable energy sources. This growth aligns with projections for the U.S. data center market, which is forecast to reach $71.67 billion by 2034, creating significant opportunities for Musashi’s innovative solutions.

In 2023, Governor Gretchen Whitmer and Michigan Economic Development Corporation (MEDC) officials met with Musashi executives during their visit to Japan to strengthen the company’s partnership with the State of Michigan, an effort that continues to bear fruit with this expansion.

Cutting the ribbon at the expanded Musashi facility (l to r): Joe Sobieralski, President and CEO of Battle Creek Unlimited; Yusuke Shindo, Consul General of Japan in Detroit; Haru Otsuka, Senior Managing Executive Officer for Musashi Seimitsu Industry Co., Ltd., and CEO of the Americas; and Frank DeLattre, President of Musashi Energy Solutions – Americas.

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ABOUT MUSASHI ENERGY SOLUTIONS – NORTH AMERICA
With manufacturing and assembly operations located in Japan and Michigan, Musashi Energy Solutions (MES) is a leading manufacturer of Hybrid SuperCapacitors (HSCs) designed specifically for power-hungry data centers. Musashi’s fast-recharge HSC-based ESS400 energy storage systems are ideally suited for data centers, high-performance AI computing, and other demanding operations that require robust, reliable backup power and peak load support. With superior performance across a wide range of operating temperatures, Musashi’s UL-certified HSCs offer a much safer, higher-density, and cost-effective alternative to traditional batteries, ensuring critical systems remain operational and resilient. For more information, visit Musashi Energy Solutions, LinkedIn and X/Twitter.

ABOUT MUSASHI ENERGY SOLUTIONS – JAPAN
Since its founding in 2007, Musashi Energy Solutions has pioneered the development of Hybrid SuperCapacitors, establishing the world’s largest facility for the mass production of prismatic HSC cells. Musashi’s innovative technology is not only sustainable but also poised to revolutionize energy efficiency in next-generation social infrastructure, including data centers, micro-grids, public transportation, and large commercial electric vehicles. With the company’s commitment to advancing clean energy solutions, Musashi is leading the charge towards a more sustainable future. https://musashi-es.co.jp/en/

PRESS CONTACT
PJ Jennings
Jennings & Associates Communications, Inc.
TEL 760-431-7466
MOB 760-580-1114
pj@jandacommunications.com

Battle Creek celebrates opening of $75M hotel replacing McCamly Plaza

https://wwmt.com/news/local/battle-creek-celebrates-opening-of-newly-renovated-hotel-replacing-mccamly-plaza-double-tree-hilton-hotel-kellogg-arena

WWMT News Channel 3
October 18, 2024

BATTLE CREEK, Mich. — A $75 million project years in the making has officially opened in Battle Creek. On Friday, October 18, community members celebrated the grand opening of Doubletree by Hilton, formerly known as the McCamly Plaza Hotel.

“This is a gathering spot, a show piece, and [a point of] pride for the community to bring it to fruition and share it with not only the [Battle Creek] community but the outside community to come and take a new look at Battle Creek,” Battle Creek Unlimited CEO Joe Sobieralski said.
The multi-million investment project had been in the construction phase for three years, according to Sobieralski.

With help from investments by local and state leaders, the renovated, 16-story building is now fully equipped with the following:
• 239 upgraded hotel rooms with city views
• An indoor pool and hot tub
• Newly remodeled banquet center for weddings and events
• Meeting and conference rooms
• Two full scale restaurants
• A cocktail lounge on the 16th floor
• Fine dining space next to restaurant “The Beacon”
• Outdoor green space

“Everything is new when you go in you are going to be like this is a remodel but it feels like a new hotel,” Sobieralski said.

Before reopening as Doubletree by Hilton, the hotel was known as McCamly Plaza. First opened in 1981 as the Stouffer Battle Creek hotel, the building sat vacant for many years before closing in 2019 for code issues.

However, Battle Creek Unlimited soon took over, leading the much-needed renovations that resulted in Friday’s grand re-opening.

Sobieralski hopes Doubletree by Hilton will be an epicenter of business, better connecting the property with Kellogg Arena and other downtown attractions.

“This was important to have the connectivity to the arena,” Sobieralski said. “We want to hold conventions here, we want to bring outsiders in, we want them to spend there dollars, that’s really what we mean by the economic engine. This momentum is going to continue in Battle Creek.

Doubletree by Hilton is expected to create 160 local jobs, according to Sobieralski.

A outdoor shot of Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Phil Gawel/WWMT)
Battle Creek leaders and community members gather for a ribbon cutting at Doubletree by Hilton hotel on Friday. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue has reopened to the public. (Autumn Pitchure/WWMT)
Battle Creek leaders and community members gather for a ribbon cutting at Doubletree by Hilton hotel on Friday. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue has reopened to the public. (Phil Gawel/WWMT)

 

The lobby inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Phil Gawel/WWMT).
A photo of a lounge inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT)
One of 239 rooms inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT).
A newly remodeled bathroom inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT).
newly remodeled bathroom inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT).
A photo of a pool inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT).
A photo of a pool inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT).
A photo of a conference room inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT).
A photo of banquet center inside Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT).
A view of Battle Creek from inside Doubletree by Hilton hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Phil Gawel/WWMT).
A shot outside of Alloy Restaurant and Bar at Doubletree by Hilton hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Phil Gawel/WWMT).
A shot outside of Made Market at Doubletree by Hilton hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Phil Gawel/WWMT
An outdoor shot of the Doubletree by Hilton Hotel is shown. Formerly known as the McCamly Plaza Hotel, the Battle Creek property at 50 Capital Avenue opened to the public Friday. (Autumn Pitchure/WWMT).

BCU Adopts New Strategic Plan for Economic Development in Battle Creek

FOR IMMEDIATE RELEASE

BCU Adopts New Strategic Plan for Economic Development in Battle Creek

The plan identifies key growth sectors and prioritizes community development.

Battle Creek, Michigan – The Board of Directors for Battle Creek Unlimited (BCU) approved a new strategic plan for the organization at their August meeting. The plan aims to strengthen Battle Creek’s economy and improve the city’s vibrancy. The plan identifies three primary growth sectors: Energy, Food & Beverage, and Aviation & Defense. Notably, it expands BCU’s scope to include more community development, as opposed to BCU’s historical focus on attracting industrial investment and creating manufacturing jobs. The plan also takes a long-term view, looking out to 2030.

BCU’s 2018-2023 Strategic Plan was a tremendous success. Despite the global pandemic, more than $293 million was invested in Battle Creek.  906 new jobs paying more than $17 per hour were created.  21 new companies established operations in Battle Creek.  BCU received more than $90 million in grants and leveraged more than $44 million in support from the Michigan Economic Development Corporation (MEDC). Between 2018-2023, BCU stepped up its community development efforts, which include the redevelopment of McCamly Plaza Hotel, the RecordBox project, New Holland Brewing, the acquisition of several blighted properties, and securing state funds for the Kalamazoo River naturalization project.  This new strategic plan will include more community and revitalization efforts.

While the global pandemic has officially subsided, businesses continue to deal with the aftereffects of COVID-19, including remote work, higher interest rates, increased labor and material costs, and ongoing supply chain disruptions. Given the growth in the automotive industry in Battle Creek, the shift from internal combustion engines (ICE) vehicles to electric vehicles (EV) will create new challenges as well as opportunities for the region. In nearby Marshall, Ford is building the BlueOval Battery Park which will manufacture lithium phosphate batteries. With an anticipated workforce of 1,700 people, this will increase competition for workers in Battle Creek. Housing is another critical issue: existing housing stock is old and new construction has not kept pace with demand.  As Battle Creek’s lead economic development organization, it is important that BCU evolves as the needs of the community change.

The 2030 Strategic Plan lays out several specific targets by which success will be measured. These include:

  • 1000 units of new housing
  • 1000 jobs impacted, including 400 new jobs at or a above the state average wage, and 600 wage-positive jobs impacted by technology advancements
  • $750 million in capital investment in Battle Creek, including $450 million in community development
  • 20 placemaking projects
  • 20 new companies in Battle Creek, with 12 related to community development/placemaking
  • 10 Direct Investment Fund (DIF) loans
  • 10 Socio-Economic Projects
  • $5 million in operational private capital

The document identifies Battle Creek’s strategic advantages, including its location, cost of living, existing company base and history of successfully attracting investment. It calls special attention to the role the military and the federal government play in Battle Creek. It also identifies transformational placemaking projects which would have significant impact on the Battle Creek region. Importantly, the plan emphasizes BCU’s commitment to partner with the City of Battle Creek, and other community stakeholders, such as the Battle Creek Area Chamber of Commerce, the W.K. Kellogg Foundation, the Battle Creek Community Foundation, and the public schools, just to name a few.

The new strategic plan will help BCU prioritize its human and capital resources to have the greatest impact on Battle Creek. This will include focusing on specific initiatives, such as MICH-AIR and Battle Creek Food Reimagined. Meeting these ambitious goals should result in improvements in the labor participation rate, growth in median household income, increased population, improved educational outcomes, and greater vibrancy in Battle Creek, which will help Battle Creek to become a community of choice.

BCU President & CEO Joe Sobieralski said, “For more than 50 years, BCU has had unrivaled success attracting companies and creating jobs in Battle Creek. This new strategic plan builds on our past success and expands our focus to have the greatest impact on Battle Creek. As the needs of our community change, so too must BCU change in response. Growing our economy today requires that we include more community development, which includes housing, placemaking, and community revitalization. We want to lead on this front and develop a reputation as a leader in Michigan, the Midwest, and the country.”

Erick Stewart, Chair of the BCU’s Board of Directors said, “The BCU Board is excited to adopt this new 2030 strategic plan. It represents an evolution of BCU’s role in the community and the momentum that contributes to Battle Creek’s continued economic prosperity. Our previous plan had a tremendous impact on Battle Creek and the continued improvements we see today, however this new document is even more ambitious. It outlines a firm pathway to exceptional achievement, community development and inclusiveness for industry and residents. With initiatives like MICH-AIR, Food Reimagined, the naturalization of the Kalamazoo River channel, the soon-to-be open DoubleTree Hotel by Hilton Battle Creek, as well as countless other efforts, BCU has excelled at measuring and meeting the needs of our community. I commend BCU President & CEO Joe Sobieralski and the entire BCU team for their work to create this forward-looking plan and for their ceaseless efforts to foster the continued vibrancy of Battle Creek.”

BCU’s Strategic Plan is available on our website at: BCU’s 2030 Strategic Plan

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ABOUT BATTLE CREEK UNLIMITED

Established in 1972, Battle Creek Unlimited (BCU) is a private, non-profit corporation which serves as the economic development arm for the City of Battle Creek and manages the Fort Custer Industrial Park. The Fort Custer Industrial Park is home to nearly 90 businesses, including 25 international companies, and employs over 13,000 people. BCU’s mission is to build a strong community by driving strategic investment and job creation.

 MEDIA CONTACT

Joe Sobieralski

President & CEO

Battle Creek Unlimited

TEL 269-962-752

sobieralski@bcunlimited.org

BCU’s Newsletter Summer 2024

BCU is pleased to share its Summer 2024 Quarterly Newsletter 

This edition includes:

  • From the President’s Desk;
  • BCU Adopts New Strategic Plan;
  • W.K. Kellogg Foundation Awards GVSU $10.3 Million Grant;
  • WMU College of Aviation Launches Drone Certificate Program;
  • Burma Center Hosts Grant Award Ceremony;

….plus other news and information. The newsletter is available to view as a PDF 

Our goal is to provide useful information to people who live and/or work in Battle Creek. We welcome your feedback and story ideas. Email your comments to BCUNewsletter@bcunlimited.org. You can also follow BCU on Twitter, Facebook, and LinkedIn. 

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